A website is a full-fledged personality of a business. It shows how a business looks, what it features, how much it weighs in terms of revenue, and how far it reaches. Creating a website, no matter the size of the business, takes time and effort. However, many of you attempt to use website builders like Wix or WordPress on your own. But you end up creating a website that looks amateur and incomplete. Isn’t it?
Not to worry anymore. The expertise of a skilled website designer in Melbourne can surely change the look and performance of a website. If you’re serious about your online presence, investing in a professional is crucial. Let’s dive into the factors that translate why hiring professional website designers is always the best approach.
1. Customisation is Key
We all know that web design platforms like WordPress or Wix feature pre-designed templates. Simply, drag and drop essential features that you want to add to a place and your website gets complete. But these templates do not allow any major changes. Even when you are changing colours or fonts, you can really imagine millions of other businesses doing the same thing. Your website ends up looking like a photocopy of another’s website.
Contrarily, a skilled website designer understands the importance of creating a website that tells a story about your brand. They’ll take the time to understand your business, goals, and audience. Unlike generic features, customising a website makes your brand unique and attractive to your audience.
2. User Experience (UX) Matters
DIY website builders have the same kind of layouts that look nice but are less functional. Also, as someone who has no technical UX design background, a design of the website can turn out to be confusing or difficult to understand at all.
On the other hand, a skilled website designer in Melbourne thinks about how someone will use the website. They make sure that anyone can find the menus, call to action buttons, and search for what they’re looking for. This is more important as customers constantly browse thousands of websites but end up staying at one that offers them the best experience.
3. SEO is More than keywords
A website needs a good number of eyeballs to rank on the first page of Google or other search engines. WordPress can have built-in SEO plugins that come at a fraction of the cost but they are insufficient to rank a website on the top. A few meta tags, keywords, and sitemaps are incapable of making any major impact.
But the web designer company knows that SEO is more than using keywords. Their team of professionals consider speed, mobile responsiveness, clean code, and content structure.
4. Speed and Performance
Website speed is crucial. If a website takes 3-5 seconds to load, a user will leave the website entirely. Many website builders cover unnecessary code which ends up making a website that takes time to load, and performs not the very best. As these platforms fit one-size-fits-all criteria, your website will appear to have features that you can’t also remove.
A skilled web designer, however, uses clean and efficient code, optimises images, and makes your website adapt to multiple screen sizes. As a result, you can expect a fast running website that will keep visitors coming back for more.
5. Security and Maintenance
Security is a key factor for any website that protects it from any external threats. DIY website builders are not as good as customised security features. They are limited, generic, and most of all are shared on same server. This means that if one website on a server gets affected, all the other websites on that server will equally face difficulty. Plus, you are often left on your own to figure out the solution—or you’ll have to pay for premium support.
When you hire a professional website designer in Melbourne, they will choose and obtain the right SSL certificates, secure hosting, and conduct regular updates. And if something does go wrong, you have the peace of mind knowing that you have an expert to handle it.
6. Long-Term Value
While DIY website builders might seem like a good start for a small budget, there are other hidden costs as well. As your business grows, you might find yourself needing features or customisations that your platform doesn’t offer. This can force you to switch over or use expensive add-ons to manage the site yourself.
On the other hand, hiring a skilled web designing team of professionals can be expensive, but it pays off in the long run. You’ll get a website that’s built to last, specific to your needs, and scalable as your business grows. Plus, you’ll save time and stress, allowing you to focus on what you do best—running your business.
Final Words
We hope you liked reading this blog. Clearly, the debate between choosing a professional website designer in Melbourne over DIY website builders has come to an end. DIY platforms have their place for small projects or personal blogs. But when you are truly setting a benchmark high and aiming for a high-performing website, there’s no substitute for a skilled web designer. If you’re serious about creating a website that converts, it’s worth investing in the real deal. Choose a professional team at Make My Website Pty Ltd, Melbourne, for high performing websites at reasonable prices. Call today to learn more.