It seems like every time you turn on the television or read online news, there’s a fascinating topic about AI. While the subject of AI is a controversial and polarizing one, what’s often overlooked is the magic and amazing practicability of behavioral AI tools. This article sheds some light on this amazing AI tool and the practical uses of behavioral AI tools.
How Does Behavioral AI Work?
In its essence, behavioral AI is the specific AI science that studies human behavior to ultimately mimic it for research or, in the case of businesses, for profit.
- Behavioral Analysis
Behavioral AI tools catalog human actions and patterns, which are stored in databases for further analysis. This is especially true for online actions like page searches, browsing, and purchase history.
- More Precise Human Models
Because the ultimate aim is to create a realistic artificial human simulation, behavioral AI tools work to create realistic and accurate models to predict human behavior.
- More Personalized Experiences
You’re hard-pressed to venture online or use a streaming or business app without personalized recommendations. If you’re watching Netflix or Hulu, for example, and you see sudden popups of similar movies or television shows similar to what you are watching, you can thank behavioral AI tools for this.
For the healthcare industry, behavioral AI tools continue to prove themselves to be an invaluable source in diagnosing medical conditions. Because behavioral AI tools are equipped to monitor and analyze speech patterns and other facial behaviors, these tools consistently prove to have high success rates in diagnosing patients.
- More Personalized Marketing
Just as important as personalized recommendations is more personalized marketing. Because general advertising is an archaic form and very costly, more businesses, especially online ones, continue to rely heavily on behavioral AI to reach their intended audience. This saves time and ultimately enhances the return on investment.
What Are the Applications of Behavioral AI?
Anti Fraud Measures:
One of the best ways to understand how fluid and advanced behavioral AI tools are is through its anti-fraud prevention. Besides maintaining strict cybersecurity measures, businesses must also ensure the integrity of purchases. Because there can be several purchases happening in real-time, behavioral AI is ultimately equipped to separate the genuine from the fraud in real-time. This is possible because it has cataloged the usual payment patterns and the amounts of each user or member. That way, even if a genuine member is making a legitimate purchase that seems out of the ordinary, behavioral AI tools can spring into action in real-time for further verification.
Advanced Chatbots:
To say that customer service and live chat have improved tremendously is like saying that rice is white. AI has advanced live chat to the point that AI chatbots are now the only method premium gaming sites like Nintendo, Stake.us, and e-commerce giants like eBay and Amazon use to meet the demands of their members. Not only can this save on costs, but AI chatbots are equipped to go 24/7 with amazing efficiency.
FAQs:
Are behavioral AI tools meant for everyone?
While not impossible to learn, the concept of behavioral AI is complex and requires mastery of other AI tools like machine learning. As a result, scientists, engineers, and other highly trained professionals are usually best equipped to manage behavioral AI.
Can behavioral AI completely replace people?
That’s a tough one to answer. With AI taking over so many jobs, it’s inevitable in many instances it will replace many workerss on the jobs. However, it can open the door to new possibilities and opportunities for humans.