Do you need to use your online marketing best for maximum effectiveness and the best possible returns? PPC and SEO are two robust online marketing tools that typically operate independently of one another. But when the two complement each other, the returns can be nothing short of miraculous. In this blog, we will learn seven simple tips for combining PPC and SEO for increased effectiveness and more significant returns for your business.
- Share Keyword Data Between PPC and SEO
Both PPC and SEO rely heavily upon good keyword strategies. Use your PPC campaigns to establish high-performing keywords with high conversion levels. Then, apply those insights to your SEO campaign for increased organic rankings. Analyze organic search data for traffic-generating keywords without pay exposure, allowing for complementing both strategies and identifying the best keywords.
- Use PPC to Test Content Ideas for SEO
PPC campaigns can also act as a testbed for your SEO content strategy. Roll out ads using different headlines, calls to action, and landing page designs to determine what works for your audience. Then, apply the winning elements to your long-term SEO content. This is time-saving and primes your organic work for maximum success. Thankfully, a PPC management agency can save even more of your time and money.
- Dominate the Search Results with Paid and Organic Listings
Appearing in pay-per-click ads and organic search together increases your credibility and exposure. This occupies valuable space on the search engine results page (SERP). Combining PPC and SEO can boost your business’s click-through rate and audience trust, allowing you to dominate the market for high-priority keywords.
- Use SEO Insights to Reduce PPC Costs
SEO data can also help you optimize your PPC campaigns and save on expenses. For example, find keywords for which you hold high organic ranks. Reduce keyword budgets and redistribute budgets for pay-per-click ads to increase traffic, making campaigns budget-friendly and optimizing ROI.
- Align Branding Across PPC and SEO
Consistency is key in online marketing. Ensure consistent messaging, tone, and brand across PPC and SEO campaigns to enhance brand strength and provide a consistent audience experience.
- Leverage Remarketing with SEO Traffic
Not every potential customer becomes one the very first time around. Leverage PPC remarketing campaigns to bring back the individuals who visited your site from organic search but did not follow through on the visit. If you engage those viewers through targeted ads, you stay in their minds and improve your chances for conversion into buyers. This combination of PPC and SEO helps you leverage lost opportunities.
- Measure Success Holistically
To get PPC and SEO together, track them together. Use tools like Google Analytics for overall traffic, conversion, and ROI measurement. Compare the overall performance by comparing PPC and SEO together, and you can find where PPC and SEO complement each other and make the necessary changes. The right combination ensures you make the best use of the two avenues.
Final Thoughts
When PPC and SEO complement each other, the combination is strong enough to yield greater returns than each tactic separately. Combining data from the two, bringing your branding together, and tapping each channel’s knowledge, you can gain exposure, save costs, and improve conversion. If you require direction, you can find support in professional SEO or PPC management agency for seamlessly merging the two and reaching your desired objective.
Take the first step now: combine PPC and SEO to unlock your website’s real potential!